For ten years, University City District (UCD) has improved the quality of life and economic competitiveness of the area it serves. Community revitalization has been UCD's primary focus since it was established in 1997. All of UCD's initiatives are designed to build and support community: by keeping the neighborhood clean and safe, working in partnership with community stakeholders to develop plans that create a common vision for the future, improving public space, supporting the commercial corridors, producing events that strengthen the fabric of the neighborhood, and marketing and promotion that supports the neighborhood as a whole as well as individual independent businesses. UCD also operates a shuttle bus that transports over 250,000 people each year between a major transportation hub and and the district's most important employers, improving air quality by encouraging the use of public transportation.