To serve as the focal point of advocacy, coordination, promotion and scheduling of the arts in Midland through Quarterly Arts meetings, Calendar of Events, Celebration of the Arts (an annual festival), and technical assistance to arts groups; to advance the arts in Midland through subgranting to qualified local arts organizations; to be of economic benefit to Midland through Celebration of the Arts, the creation of a performing arts center and development of the downtown arts district; and to facilitate art education through KidsArt and Company, KidsAct, the mural program CityArt, school performances and Celebration of the Arts.